4月29日，這個週末。夕陽緩緩西下的時刻，長工的心情，混著興奮與平靜，難明的情緒。 這一天，我們有很多夥伴在台東，兩天的時間陸陸續續完成個人的目標，有初標鐵、初113，還有初226，捷報不斷從群組傳來；而身為長工的我，這時候留在台北也沒有閒著，在心裡盤旋了兩年的工作目標終於跨出第一步。 未曾忘記的藍圖，2018實現 2015年底，我在做隔年計劃的時候，在藍圖上畫下一個格子－「運動行銷學苑」，而躊躇了兩年多，好像每一年都有緊急的事情要執行，也都有重要的新計畫要嘗試，偶爾心裡浮現這個曾經畫押在心上的計畫，有在想，我什麼時候可以做件事情？ 中間有冒出過一些先行計畫，例如「運動員創業故事」，但跟別人聊聊後又因為沒有具體行動，正巧也有人做了。不過這題目在業界乍現一些曙光後，也沒有持續。一直到去年年底，不知為什麼，我心裡頭忽然有一種，「嗯，我非把這件事情起頭不可」的心情，也因為這兩年累積的資源管道更多了，更知道題目怎麼訂定，所以沒有花非常多時間也就把兩週的課程給定下來了。 說到為什麼我這麼想做「運動行銷」這個題目呢？有兩個原因。 從經驗分享中看到新的機會 第一個原因是，我自己是零元創業，從完全沒有資本要發展出一個事業體，這中間有很多人說是我很厲害，但回想很多環節我到覺得自己是運氣，然而再深究，那些運氣如果我未曾積極去接觸和洽談，把自己想要的訊息散發出去，運氣並不會到我頭上來。人家說，努力不一定會有好成績，但你不努力絕對不會有好成績。這中間種種關於「想法」、「行動」、「資源」、「助力」的分享，我一直很想說，是大於大家想了解的「宣傳」、「財務規劃」之類實際的操作面。 從零開始的經驗對我而言相當
歷史訊息
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最新訊息
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